If you've ever flown a Gulf airline -- Etihad or Emirates, in our experience -- you might have seen a loop of ads for "Pocari Sweat" a Japanese sports drink, done in that semi-ironic Tawainese-style animation that's becoming so popular.
You, like us, might have concluded "Those crazy Japanese are fucking with the Arabs! POCARI SWEAT can't possibly be a thing. Unless it's harvested from teenage girls and sold in vending machines in the Tokyo subway. That could be a thing. Gulf Arabs would eat that shit right up."
Well, it may be harvested from teenaged girls, sold in Tokyo subway vending machines and marketed to Gulf Arabs, but it's also sold in the Delta Dewata in Ubud, Bali, Indonesia. The label, which is written in that super square font with too much space between each letter often seen on cheap Chinese plastic products, describes it as an "ion supply drink."
Knowing that you'd want to know, we tasted it. It reminds of that stuff we had to drink after lying on the bathroom floor for two days in Bukhara. Who wouldn't want to remember that? Or drink something called sweat? This product has a lot of potential.