Let us preface this post by pointing out that we criticize because we love. We hope this rant shall not be misinterpreted or in any way affect our imminent accession to the rarefied heights of Elite Plus status.
But, because we have spent that much time on THY flights, we have become initmately familiar with the Horrible Pre-Flight Safey Video featuring players from, informed sources have told us, the team Manchester United. Accordingly, we have opinions.
We recognize that making "clever" flight safety videos is now a "thing" that airlines to do try to get people to pay attention to important information that could save lives. We also acknowledge that people who are not middle-aged American women may be interested in what football players have to say about things. Perhaps we have been missing something important and lifesaving after we clamp down the noise cancelling headphones as soon as the cavorting begins.
As someone who frequently defends THY against charges that you sometimes land at the wrong airport, or can't figure out a way to seat a mother and her nine-month old spawn next to each other, or that many of your pilots don't speak English well enough to communicate with ATC, we find your approach to pre-flight safety, which juxtaposes a mildly retarded football player mucking around with a life preserver with a passenger assuming the crash position, a bit troubling.
Now, as a market research professional, we are willing to keep an open mind that your research has shown that your target audience is middle-aged Turkish or Arab men. If so, we believe that employing thinly-veiled homoeroticism to demonstrate the correct way to use an emergency slide borders on genius. We are huge fans of using research findings in counter-intuitive ways. Respect.
However, in our limited sample size, we have found that non-Turkish people can be concerned about the basic competence and quality of THY. Let me reiterate that we do mean "people who are not Carpetblogger." We always assure our friends that we choose THY over Delta or even PIA, on which we are close to achieving status, every time. We argue that THY is the thing that works best in Turkey.
Especially if they aren't up to speed on the latest advancements in Turknology, people sometimes wonder if THY is "safe." For an airline that aspires with the intensity of an 19th century arriviste to be seen as "Globally Yours," establishing passengers' confidence in its basic competence and commitment to safety might be a strategic priority -- more so, even, than cross-branding with famous football teams.
We 3> you, THY. We love your convenient flights to shitty places. We love your new lounge at Ataturk more than our own home. We love how your flight attendants ask us with a straight face if we want Turkish or French wine and how we respond without giggling. We're like an old married couple like that.
But this safety video is really coming between us and making me question our relationship.