The only Russian outrage I can imagine being sparked by the Moscow TsUM running ads that suggest six year olds will be social outcasts if they don't wear Prada is that they waited until the kids were six to start targeting them.
In a series of cartoons, a girl of about six is shown sneering at the childish pleasures of life.
One shows her turning her back on her teddy bear and toy bunny, saying: "I don't need you two any more. Now all I'm interested in is clothes."
In another she tells the unhappy bear: "You are unfashionable! Farewell!"
Everyone knows devushka training needs to start a lot earlier than six to be effective.